Monday, March 22, 2010

Give it a Shot

So, you arrive in a new bar. You sit down, glance at the menu, and proceed to order the same beer you drank at the last bar you were at. Maybe it's your favorite, or maybe it's just the only beer on the list that you've had before, and therefore, know to be "safe." Sound familiar?

I've noticed that beer drinkers in particular tend to gravitate toward the Old Familiars. We've all done it. There's nothing wrong with brand loyalty and there's nothing wrong with ordering a pitcher of your favorite; but don't be afraid to change it up once in awhile. You might discover something new that you love. Even if you don't, at least you explored new territory. Give it a shot, and venture outside the box the next time you're ordering.

At Ankerhaus, we plan to have a couple of rotating taps precisely for this situation. It will offer the fun of an ever-changing menu, and will also allow us to bring in some of your favorites that might not have a permanent place in the line-up. You will be able to experience brews that you otherwise may not have been exposed to.

Sometimes it doesn't work out, but so what? You'll live to tell the tale. I once ordered a jalapeƱo beer, only to discover it was the worst thing I have ever tasted. I then spent the rest of the evening passing the glass to newly-arriving friends and saying "This is the worst beer ever. It's HORRIBLE - try it." They inevitably did - a fact which speaks volumes about my friends. Even though it was a vile beer, it still makes for a good story.

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