Tuesday, March 16, 2010

"Beer Wars"

Over the weekend, I watched great documentary on the brewing industry. It's called "Beer Wars," and I highly recommend you check it out. It's an engaging doc in the tradition of Michael Moore and Morgan Spurlock, offering humorous commentary in conjunction with facts and figures to paint a picture of the state of affairs in the beer industry today, pitting the small, independent craft brewers against the big corporate giants.

The film is an underdog story of sorts, showing the struggle of all of the small breweries out there, trying year after year to produce new, exciting and quality beer, while the corporate brewers eat up the majority of the market share with inferior products and dirty tactics. The cameras spent time with a couple of independent brewers - most notably Sam Calagione, the founder of Dogfish Head. These guys are incredible; they love the fact that they get to wake up every day and go make beer, and they put a lot of effort and pride into their craft and their products as a result.

This film comes highly recommended, and is a must-see for anyone with a love for beer and beer culture. Definitely check it out if you get the opportunity, and appreciate all of the amazing work that is being done out there by the independent brewers. "Beer Wars" is available on dvd and is making the rounds on the cable Video-On-Demand services.

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