Thursday, April 22, 2010

The Business Plan is revamped!

Writing a business plan seems like a straightforward enough exercise - do the math, show your work, share a taste of the inspiration behind the business that has you excited, and keep things clear and readable.

Sitting down to actually put those brushstrokes to the proverbial canvas turns out to be more of a challenge. Some of the best advice we received from the Small Business Association was to keep in mind that a spreadsheet is not a business, just a backbone - and they couldn't be more right. Finding the words to properly convey the heart and soul of the business we've been dreaming about, planning for, and researching for the past four years is no mean feat; my backspace key is about four strokes away from being worn out after the past few weeks of writes and rewrites.

But the good news is, once you finally hammer the last pieces into shape, once the tabs all start to fit into the slots and the document you're holding actually does what you want it to do - to encapsulate the dream that's been keeping you awake for more nights than you can remember and hopefully make it infectious - it's easy to see why it's such a key piece of any venture.

It's a symphony, really - and I don't say that to highlight the work we've done so much as to salute all those who have come before us. Done right, it's complex math and stirring poetry and effective organizational design all woven into a single tapestry that hopefully manages to paint the right picture for would-be supporters. If you've written one in the past, you know how tired we are. If you haven't, I hope you can get to be this kind of tired someday; it's a really good feeling.

If you're interesting in exploring becoming an investor in the Ankerhaus Pub, please email us a request for the business plan at We'd love to welcome you to the team.

No comments:

Post a Comment